Maybe you are not sure how you want your business to be perceived or who you want to target as a customer. Through our creative staff, Colombo Media Group can help answer these questions to ensure your business has a unique identity in the market. See our My Doctor TM campaign as an example.
As "My Doctor," your name will become as synonymous for plastic surgery as Xerox is for copy machines, Google for Internet searches and IBM for business computers. Our proven branding strategy will increase your market presence and drive more traffic to your business. When properly branded, not only will your customers become more aware of you, they will feel an emotional connection to do business with you. Our unique approach, crafted over years of reformulation in a market not known for its disposable income, requires that we only work with a single physician in each market area.
We've invested several hundreds of thousands of dollars and multiple years using our branding idea in the Detroit Market… Why there? With over 20 years of experience in the market, we recognized with the auto industry suffering, a depression hurting the economy, some of the highest unemployment rates in the country and (most significantly) the least amount of discretionary dollars being spent… We knew if it worked there, it would work anywhere!
Our approach crosses demographic and geographic lines; it doesn’t rely on a particular strength or weakness of a particular market – which is what normally prevents a formula from working as well in one place as another, and usually requiring expensive and time consuming reconstruction. We know that our strategy will work in your market but only with a single physician. The question is... Will it be you? Or will it be your competitor?